Selling a micro SaaS is more accessible than most founders realise. Here is how to value it, where to list it, and what you need to do before you list.
The micro SaaS acquisition market has matured significantly. Products with $1,000–$50,000 MRR are bought and sold regularly through dedicated marketplaces, with buyers ranging from solo founders looking for a side project to acquisition entrepreneurs running portfolios of small SaaS products.
Most sellers leave money on the table not because they price wrong, but because they list before the product is ready — with inconsistent revenue, undocumented processes, or unclear metrics that make buyers nervous.
Micro SaaS products are valued as a multiple of monthly recurring revenue (MRR) or annual recurring revenue (ARR). The typical range is 24–48x MRR for a healthy product — equivalent to 2–4 years of annual revenue.
A product with $3,000 MRR valued at 36x MRR sells for $108,000. The same product at 24x sells for $72,000. The multiple depends on the factors below.
Factors that increase your multiple: low churn (below 5% monthly), long operating history (24+ months), diversified customer base (no single customer above 20% of revenue), documented processes (the buyer can run it without you), clear acquisition channel (the buyer can replicate growth), and annual plan customers (predictable revenue).
Factors that decrease your multiple: high churn, product entirely dependent on founder relationships, undocumented codebase, single customer concentration, declining revenue trend, or a product that requires significant technical expertise to maintain.
Six months before listing: document everything. The onboarding process, the support process, the billing process, the deployment process. A buyer who can't run the product without you is a buyer who will offer a lower price or walk away.
Three months before listing: stabilise your metrics. If churn is high, fix it before you list. If acquisition is inconsistent, create a repeatable channel. Buyers are buying future revenue, and they discount aggressively for uncertainty.
One month before listing: prepare your data room. MRR chart for 24 months, churn rate history, customer count, acquisition source breakdown, tech stack documentation, and financial statements if applicable.
Acquire.com — the largest marketplace for SaaS acquisitions. Good for products with $1,000–$500,000 ARR. Takes a success fee on closed deals.
MicroAcquire (now Acquire.com) — same platform. The original marketplace for micro SaaS exits.
Flippa — broader marketplace including websites, apps, and SaaS. More volume but also more noise. Better for products below $5,000 MRR where the Acquire.com audience is less focused.
Direct outreach — if you know who the natural acquirers are (a larger company in your space, a portfolio buyer you've seen active in your niche), direct outreach without a marketplace avoids the success fee and gives you more control over the process.
Acquisition entrepreneurs are buying one thing: confidence that the revenue continues after they take over. Everything that increases that confidence increases your valuation. Everything that decreases it — founder dependence, undocumented processes, technical debt, customer concentration — decreases your valuation.
The most common buyer objection at the letter-of-intent stage: "How do I know the customers will stay?" The answer is: low churn, a documented onboarding process, and a customer base that uses the product for its utility rather than because of their personal relationship with you.
Tell Marcus your MRR, churn rate, and timeline. You'll get a specific preparation plan in session one.
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