Free calculators and reference data, built for a one-person SaaS rather than a venture-backed company with a sales team. Check your numbers, see what is actually normal, and find out fast whether something needs fixing.
Most SaaS benchmark data online comes from companies with a marketing budget, a sales team, and a customer success function. None of that applies to a solo founder, and using those numbers as your bar leads to two mistakes: panicking over a metric that is actually fine, or missing a real problem because the benchmark hid it in an average.
These tools filter for that. Each one is free, takes a minute, and tells you where your number sits against solo-SaaS reality — not against a Series A benchmark deck.
| Tool | What it tells you | |
|---|---|---|
| Churn rate calculator | Turns your raw customer and revenue counts into customer churn, revenue churn, annualized churn, and average customer lifetime | Calculate yours → |
| Is my churn rate too high? | Takes a rate you already have and checks it against bands by price point — a 6% churn rate means different things at $20/mo and $500/mo | Check yours → |
| SaaS benchmarks for solo founders | Churn, retention and involuntary churn bands filtered for one-person SaaS, with the numbers that don't apply to you called out explicitly | Check yours → |
| Tool | What it tells you | |
|---|---|---|
| MRR projection calculator | Projects your MRR 6 and 12 months out from your current growth and churn rate, and shows the ceiling those two numbers imply | Project yours → |
| LTV:CAC calculator | Turns ARPU, churn and acquisition spend into a real ratio and months-to-payback — including the zero-spend case most calculators get wrong | Calculate yours → |
| Tool | What it tells you | |
|---|---|---|
| SaaS pricing calculator | Converts the value you create into a defensible price range, starting from hours saved rather than a competitor's number | Calculate yours → |
| Trial-to-paid conversion benchmarks | Where your conversion rate sits by trial model — card-free, card-required, freemium — and what to fix first if it's low | Check yours → |
A benchmark tells you where you sit relative to comparable companies. It does not tell you what to do about it — that depends on your stage, your price point, and what you're already trying to fix.
Treat a benchmark as a triage step, not a verdict. If your number is inside the normal range, the constraint is probably somewhere else — usually distribution rather than the metric you were worried about. If it's meaningfully outside the range, that's where to spend the next two weeks.
Not sure what your number means for your specific situation? Marcus reads your numbers against your stage and tells you what to do next.
Start free →Yes. All seven tools are free to use, with no signup required. They exist so you can check your own numbers against real 2026 data before deciding whether something needs fixing.
No. The calculators run entirely in your browser. Nothing you type is transmitted, stored, or logged anywhere — close the tab and it's gone.
If you have a free trial, start with trial-to-paid conversion — it is usually the faster, cheaper problem to fix. If you already have paying customers, check the broader solo SaaS benchmarks page for churn and retention bands.
They are built specifically for solo and small-team SaaS. Benchmark data pulled from venture-backed companies with sales teams and marketing budgets does not transfer cleanly to a one-person product, so these numbers are filtered for that context.
Tell Marcus your stage and your numbers. You get one diagnosis and one action, not a dashboard.
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