Six questions. One clear recommendation: your pricing model, a starting price, your packaging shape, and the first thing to fix. No signup to see it.
This is the question everything else hinges on. Pick the one that matches today.
Even a rough guess. We'll challenge it shortly.
One line. The narrower, the better the diagnosis.
This is usually where pre-launch pricing leaks. Pick the one that's closest.
The honest version. Marcus uses this to know which way you're likely to bias.
If tiered, give the price most customers land on.
A band is fine. If you're not sure, pick the closest.
This one matters more than founders think. A gated trial can look like a conversion problem when it's actually a packaging one.
Most-common landing price if tiered.
This question splits the entire diagnosis. Early churn and late churn have opposite fixes.
Your honest read. We'll see if Marcus agrees.
Pricing is one decision. Building a software business solo means a dozen more — what to charge, how to package it, why trials don't convert, where growth stalls, what to fix first. GhostCoach's free 14-day trial gives you a coach for all of it: it learns your product and goal, gives you one clear move at a time, and stays with you as you test, ship, and grow.
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Search "saas pricing models" and you get the same five every time: flat-rate, tiered, per-seat, usage-based, freemium. All real. None of them tell you what your product should charge.
The model is the easy part. The hard part is the value metric — the unit you charge against — and the number attached to it. That depends on your product, who pays, your stage, and what you're afraid of. A list can't see those. A diagnosis can.
It asks six things: what your product does, who pays, your core value unit, your stage, your current price, and the one outcome you're most afraid of. Then it returns a single recommendation — model, starting price, packaging, and the first fix — instead of a menu you still have to choose from.
One recommendation is the point. Most pricing advice hands you options and calls it help. A menu is not a decision. If you want the reasoning behind the call, read the full guide to pricing a SaaS product, which walks through each model and when it fits.
If you're a solopreneur or an indie hacker, you don't have a pricing team, a finance hire, or six months of cohort data. You have a product and a decision to make this week. The diagnostic is shaped for that — see the solopreneur SaaS pricing strategy for the longer playbook.
Two follow-on decisions come up the moment you have a number: how to package it, and whether to bill monthly or annually. The diagnostic flags the packaging shape, and the annual vs monthly breakdown covers the billing call. If you shipped your product with Cursor, Bolt, or Lovable, the pricing guide for vibe-coded SaaS speaks your situation directly.